Joe Himinkool

Marketer.
Runner.
Chef.

Background

Joe Himinkool is a marketer with 12 years of experience in B2B and consumer marketing with a successful track record of delivering results at scale. He has extensive experience leading demand generation strategies and integrated marketing campaigns that expand market share and accelerate revenue growth for industry-leading organizations.

Growth Marketing

Developed and executed integrated marketing programs to expand market share across enterprise and commercial segments.

Demand Generation

Managed campaigns and budget across events, digital, content syndication, email, and account-based marketing programs.

Mentorship

Empathetic leader with an emphasis on helping others discover and cultivate their passions both professionally and beyond business.

Financial Services

Building Awareness and Adoption

Considered one of the most challenging industries to reach, due to security and regulatory compliance — an opportunity arose to drive new business in an emerging vertical for the company. In partnership with sales, product, and channel partners, end-to-end marketing initiatives were developed and brought to market to successfully target and penetrate global accounts.

Areas of Expertise

Account-Based Marketing (ABM)
Audience Segmentation
B2B Marketing
Complex Marketing Campaigns

Enterprise Pipelines
Nurture Strategies
Sales & Marketing Strategies
Website Optimization

Platforms & Technologies

Hubspot
Marketing Cloud
Eloqua
Webflow
6Sense

Marketo
Pardot
Salesforce
WordPress
Google Workspace

Beyond Business

Long Distance Runner

31+ races completed and training for the next race.

Aspiring Chef

Currently learning how to perfect Shrimp Pad Thai.

Silicon North Stars

Marketing and outreach for Minneapolis nonprofit educating teens for careers in tech.